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Meta Muse features you don’t want to miss!

Set it up right in five minutes, then use it for a personal podcast, shopping, magazines, daily campaign reports, finding clients and a tidy Instagram.

Meta Muse might be one of the simplest AI agents I have tried, but don’t let the simple interface fool you. I use it as a personal assistant. But if you don’t work with agents yet, here is the difference in one sentence. Muse can be a lot more than an assistant. It can be your employee.

Muse is Meta’s personal AI agent. You ask it for something, and it does the work on its own, on its own computer in the cloud, even after you close the app. You don’t need to be technical to get started.

It runs on iPhone, Android, the web at muse.ai, and inside WhatsApp, and all you need is a Meta account. The free plan covers most everyday use. The paid plans, Power at $20 a month and Maximum at $100, are for people who use it a lot.

First, set it up right

  1. Turn off training.In Settings, under Data controls, switch off “Help improve our AI models.” It is on by default.
  2. Make it ask before it acts.In Settings, under Permissions, set connectors and web to “Always ask.” When it asks, choose “Allow once” until you trust it with that task.
  3. Check what is already connected.Facebook, Instagram and Threads connect on their own if they share your Accounts Center, including access to your posts and messages. Decide whether you are comfortable with that.
  4. Teach it who you are.Tap the assistant icon, open Identity, then Memory, and edit what it knows about you directly: what you do, your goals, and how you like your answers.

The 6 ways

Every prompt is waiting for you in one copy-paste pack at the end of this section.

1. A personal podcast. Muse turns information into something you can listen to, so you don’t have to read it all yourself. I asked it to research what is new in AI every morning, what everyone is talking about and which tools are trending, and to turn it into a short episode. As soon as you write “every morning” or “every day at 7am”, the request becomes a recurring task. You find and edit your recurring tasks under the assistant icon, in Upcoming. You can also ask for a longer episode on anything you want to go deeper on, and if you connect Spotify, the episodes land in your library there.

2. Shopping that fits you. Instead of jumping between dozens of sites, give it a budget, what the product must have and what you don’t care about. It searches, compares and suggests the best fit. I asked it for new AirPods near home and got the lowest price, a map of the stores nearby and a comparison of the models. Connect Link or Shop Pay and it can complete the purchase too, and it always asks you before it buys. Worth knowing: some big stores, Amazon for one, block it, and checking specific Facebook Marketplace listings depends on its access to the site.

3. A whole magazine from one prompt. I asked it to make me a magazine about a place I love, with articles, photos, recommendations and design. It was my researcher, my writer and my designer at the same time, and it all started from one simple request. What it builds is a real page that opens in your browser. Pages save to your Library tab, stay private until you share them, and you can update any of them by name, for example “add a page about cafés to my magazine.” The same way, you can ask for a 30-day habit tracker or a sales dashboard.

4. A campaign report every morning. Muse is connected to Meta’s ad platform, so I asked it for a daily status report with the numbers that matter from my campaigns. Instead of logging into the ad platforms every morning and checking everything by hand, the report reaches me automatically with the data I need. If your business runs on other tools, Settings, then Connectors, lets you add Shopify, Notion, Klaviyo, Asana, Canva, Slack, Stripe, QuickBooks and more, and it works inside them: it analyzes sales, plans projects and drafts emails. Nothing gets published, sent or paid for without your approval.

5. Clients who are already looking for you. I asked it to search public posts in communities where people ask for recommendations for a service like mine. Instead of hunting for clients from zero, it finds the relevant openings and gives me the link to each post, what exactly the person is looking for, and when it was posted. It brings the list, and you decide who to answer. Make it a recurring task, once a week for example, and the list is waiting for you without asking again.

6. A tidy Instagram and visual dashboards. With Instagram connected, Muse can sort your saved posts into folders. I asked it to organize mine, and it found 8 saved posts and sorted them into 4 folders by topic. With a creator or business account it also sees your insights, and can show you which posts did best and what they have in common. To see the numbers clearly, ask for a visual dashboard instead of a list of figures. And if you let it write a post, ask it to show you before it publishes.

The Muse prompt pack
Download the pack 
MY META MUSE PROMPT PACK
From Alchemix. Swap anything in [brackets] for your own details.

1. PERSONAL PODCAST
Every morning, research what's new in AI, what everyone is talking about and which tools are trending. Turn it into a short podcast episode I can listen to.

2. SHOPPING
Search Facebook Marketplace for [new AirPods] within [20 km of my home]. Compare prices and send me the 5 best deals.

3. A MAGAZINE FROM ONE PROMPT
Make me a magazine about [a place I love], with articles, photos, recommendations and the design of a real magazine.

4. DAILY CAMPAIGN REPORT
Every morning, send me a status report on my Meta campaigns with the numbers that matter: [spend, leads, cost per lead].

5. CLIENTS ALREADY LOOKING
Search public posts in communities where people ask for a recommendation for [my service]. Bring me the link, what they're looking for and when they posted.

6. A TIDY INSTAGRAM
Can you organize the posts I've saved?

Can you send me insights on my Instagram performance over the last 30 days? Show them as a visual dashboard.

How to use the pack

  1. Use it now.Copy one prompt, fill in the brackets and send it in Muse.
  2. Keep it for later.Download the pack and save it in your notes. For anything you want on repeat, like the morning podcast, send it once with the time and Muse keeps running it on its own.

Four tips that make the difference

  • Start read-only.Many connectors allow it. Let it report to you for a week before you let it act.
  • Give it the actual file.Upload the report, spreadsheet or screenshot instead of describing it.
  • Set goals.The Goals tab gives it something to work toward, and it also improves the ideas it suggests to you.
  • Clean its memory once a month.Deleting a chat doesn’t always delete what it learned from it, so check Memory directly.
Keep your main accounts out of it

It is an agent from Meta with access to whatever you connect. Keep your main bank account and work logins out of it, set “Always ask” on anything that sends something or spends money, and remember that once Instagram is connected, your private messages are within reach too.

And plenty more ideas

These six are only the start. Here are more ideas, each with a prompt you can send as it is.

For your personal life

  • Find money you don’t even know you’re spending.“Check every subscription I pay for, find duplicates and services I haven’t used in three months, and suggest what to cancel.”
  • Negotiate the price of your next car.“Find me 10 cars of the model I want, check how long each has been listed, compare prices and write me an offer to the seller at the best price.”
  • Find flights at prices you never have time to hunt for.“Check where I can fly this coming weekend on a 150 euro budget, carry-on included, and find the best flight and hotel combination.”
  • A personal real estate agent.“Track new rental listings in [your city], up to [your budget] a month, with a balcony. Only tell me when something meets every requirement.”
  • Find refunds you are owed.“Check my purchases from the last month and find products whose price dropped, orders I can return, and deliveries that arrived late.”

For your business

  • See what your competitors are doing before anyone else does.“Every morning, check my five competitors. Find new products, price changes, sales and campaigns they have launched.”
  • Run your business email and tasks.“Every morning, go through my email, find clients I haven’t answered, draft replies and tell me what is urgent.” One Reddit user described exactly this use: sorting email, spotting threads that need a follow-up, and drafting the replies.
  • Find out which product you should launch.“Research 100 public reviews of competing products, find what customers complain about most, and suggest three product ideas that solve the problem.”
  • Find business opportunities nobody tells you about.“Check new tenders, open calls and funding programs that fit my business. Filter them by eligibility and deadline.”
  • Turn complaints about competitors into content ideas.“Analyze negative reviews of five companies in my field, find the three pains that come up most, and turn them into video ideas.”

What people are already doing with Muse

  • “I sent it a reel of restaurants, and it turned it into a list of places I want to visit.”Adam Mosseri, head of Instagram, showed how his agent saves recommendations from reels.
  • “It became my travel agent and my personal photographer.”One user said her agent booked her a flight to London to match her seat and time requirements, and planned her a photo route in New York before sunset.
  • “It runs my job search.”One user built a tracker that finds jobs that match his CV and keeps his application statuses up to date.
  • “It posts and manages my Facebook Marketplace listings.”One user reported running his sale listings through Muse instead of doing it by hand.

We are moving from AI that helps us think to AI that takes care of things in our lives.

Pick one idea from this guide and try it this week.